Public Relations
Public Relations PlansThe overall aim of a Public Relations Campaign is to position your company ahead of your competitors in the minds of the customers and prospects. Customers need to subconsciously imagine that your products or services fulfil their needs better than any competitor.
Media RelationsDealing with the media, whether print, on-line, radio or television can be difficult. With the right training and knowledge you can utilise all forms of media as a means of communicating company messages with successful results.
Media Releases are a means of promoting new products, new technological advancements, changes to your company and any other information that is relevant and of interest to the general public.
Case Studies and Editorials are a more detailed means of showing your product or service in a ‘real or true’ application. This can be done by selecting an existing customers application, showing their personal satisfaction over the product and highlighting the benefits of the product to that specific customer. Case Studies can be a successful form of lead attainment as new customers can relate to the application and therefore see themselves with a similar solution.
AdvertisingIn light of the difficulty today in raising advertising awareness above the noise of so many competitors, Public Relations Practitioners are turning increasingly to product and service publicity as an important tool of all advertising. Public Profiles has a wealth of experience with advertising and editorial in trade publications – print and on-line - and can help you plan and design your advertising campaign.
Media RelationsDealing with the media, whether print, on-line, radio or television can be difficult. With the right training and knowledge you can utilise all forms of media as a means of communicating company messages with successful results.
Media Releases are a means of promoting new products, new technological advancements, changes to your company and any other information that is relevant and of interest to the general public.
Case Studies and Editorials are a more detailed means of showing your product or service in a ‘real or true’ application. This can be done by selecting an existing customers application, showing their personal satisfaction over the product and highlighting the benefits of the product to that specific customer. Case Studies can be a successful form of lead attainment as new customers can relate to the application and therefore see themselves with a similar solution.
AdvertisingIn light of the difficulty today in raising advertising awareness above the noise of so many competitors, Public Relations Practitioners are turning increasingly to product and service publicity as an important tool of all advertising. Public Profiles has a wealth of experience with advertising and editorial in trade publications – print and on-line - and can help you plan and design your advertising campaign.
