Exhibitions offer the exhibitor a dynamic, cost effective, one-stop opportunity to maximise contact with existing customers and potential customers.
They provide targeted and qualified buyers and are the perfect forum to test, demonstrate, research, reinforce, advertise, sample, monitor, measure and evaluate results, and of course sell your products or services.
Exhibitions are a powerful Public Relations tool. They have the power to generate sales leads and boost sales.
Recent research by the Exhibition and Event Association of Australia showed that 83% of all visitors to trade shows have the authority to purchase, or have a decisive influence on the purchasing decisions of their company.
More than 72% of trade show visitors intend to make a purchase either immediately or in the near future.
Of companies surveyed the average expenditure was 9% of the marketing budget. However 23% of their business is attributed to exhibitions.
Exhibitions are a powerful, face-to-face form of direct marketing to people interested in your product and services.