In light of the difficulty today in raising advertising awareness above the noise of so many competitors, Public Relations Practitioners are turning increasingly to product and service publicity as an important tool of all advertising.
Advertising your products and services provides two benefits to your company. The first benefit is lead attainment and sales, which is measurable and can be tracked. The second benefit is that of ‘raising your profile’ and ensuring that the appropriate audiences always see your company name and image wherever they go.
Public Profiles has a wealth of experience with advertising and editorial in trade publications and can help you plan your advertising campaign.